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Types of researches:
Methods of marketing research
Quantitative researches:- Interrogations of consumers (B2C), Street, Room, Telephone, Internet interrogations, Hall-tests and home-tests, direct interrogations
- Monitoring
of shops (passableness, a share of visits, the schedule of intensity of
visits, duration of presence of the consumer in a point,
quantity(amount) of references(manipulations) to the sales consultant, duration
of average consultation, quantity(amount) and rate of buying of
production in a point, consumption segmentation, a profile of the
visitor)
- Audit of production realised through retail-points
Qualitative researches:
- Focus group researches
- Expert interviews
- Deep interviews
- The analysis of publications, documents
- Mystery Shopping
- Methods of competitive investigation
Desk researches:
- The analysis of publications
- The content-analysis
- The analysis of databases
 Geography: all cities and regions of Russia, CIS
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1. Exit on new segments of the market
