Interrogations of consumers (B2C), Street, Room, Telephone, Internet interrogations, Hall-tests and home-tests, direct interrogations
Monitoring
of shops (passableness, a share of visits, the schedule of intensity of
visits, duration of presence of the consumer in a point,
quantity(amount) of references(manipulations) to the sales consultant, duration
of average consultation, quantity(amount) and rate of buying of
production in a point, consumption segmentation, a profile of the
visitor)
Audit of production realised through retail-points
