Researches for manufacturers in the market of telecommunications
J& P Market Research has a wide experience of carrying out of researches for manufacturers of the telecommunication equipment
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Here only some problems which can be solved by means of researches J& P Market Research:
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1. The analysis of the competitive environment
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The analysis of the competitive environment will allow to define a share of the market of competitors, to analyse offers of the companies in the market and strategy of advancement of the goods. J& P Market research offers clients of research with use of qualitative and quantitative methods of gathering and the analysis of the data. For the fullest analysis of competitive circle advisers J& P Market research use:
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- Method of expert interviews to key players of various segments of the market
- Audit of the shops, allowing to define market volumes, and also представленность players, the goods, brands.
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2. Research of the market of demand
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J& P Market Research conducts research of the markets of demand both in B2B, and in B2C segments. Researches of the market of demand will allow to segment consumers, to test the goods concept, to optimise properties of a product, the price policy, and also to analyse perception of a brand and efficiency of strategy of advancement. For research of the market of demand J& P Market research uses a wide spectrum of techniques, including:
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- Quantitative researches for studying of requirements of clients and revealing of the basic types of behaviour of the population in relation to a studied product,
- Methods of group interviews for testing of a new product.
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3. Research of the market of components
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Research of the market of components will allow to estimate market potential of the companies.
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- The analysis of the market of components is based on expert interviews to key players of the market.
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Command J& P Market Research has spent more than 100 successful researches for вендоров, in particular, we have prepared:
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- The analysis of the competitive environment for the large manufacturer of the telecommunication equipment
- Working out and testing of the concept of a conclusion for the market of new products and services
- Imidzhevye researches for large manufacturers of the telecommunication equipment
- Researches of loyalty of private and corporate consumers of the telecommunication equipment of certain manufacturers, etc.
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Types of researches:
Methods of marketing research
Quantitative researches:- Interrogations of consumers (B2C), Street, Room, Telephone, Internet interrogations, Hall-tests and home-tests, direct interrogations
- Monitoring
of shops (passableness, a share of visits, the schedule of intensity of
visits, duration of presence of the consumer in a point,
quantity(amount) of references(manipulations) to the sales consultant, duration
of average consultation, quantity(amount) and rate of buying of
production in a point, consumption segmentation, a profile of the
visitor)
- Audit of production realised through retail-points
Qualitative researches:
- Focus group researches
- Expert interviews
- Deep interviews
- The analysis of publications, documents
- Mystery Shopping
- Methods of competitive investigation
Desk researches:
- The analysis of publications
- The content-analysis
- The analysis of databases
 Geography: all cities and regions of Russia, CIS
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