JP Market Research will develop unique methodology of marketing research which will consider your concrete business issues. Our experience, hi-tech specialisation and dozens of successful projects will help you to make as much as possible effective decisions.We cover the markets of fixed, mobile, wireless
communication, TV, digital devices, information technology etc.
Marketing and branch researches of any complexity
Choose services you are interested in, and we will contact you for specification of your requests:
Market research:
History of occurrence and market development, geography
Scoping and market potential
The supply structure and demand analysis
Definition of tendencies of the market (positive and negative)
Segmentation, positioning of products and-or services, the player of the market:
Market segmentation by various significant criteria (in which number geography, a cover zone, penetration, consumption parametres, level of the expenses, the competitive environment and so forth)
The analysis of activity and position in the market of competitors
Detecting the most attractive segments of the market
Development of recommendations and marketing strategy of market entry, position strengthening in the market, market capture
Forecasting of key parametres of market environment
Definition of free or partially occupied market niches, definition of the price of (occupation) of a market niche or replacement of the competitor from it
Ratings of key players in the branch market by various criteria:
by user's base (base of consumers)
Level of loyalty of consumers
ARPU (the average check of the consumer, level of expenses of the consumer for products and services of the player of the market)
The analysis of the competitive environment:
Definition of market shares of competitors, historical dynamics of change of share distribution of the market
The analysis of competitors` offerings, their appeal to consumers, migration of consumers among players of the market, motivation of such migration, definition of factors of attraction of consumers from competitors
The analysis of advertising activity of competitors (used methods of promotion, images and associations)
Measurements of efficiency of advertising and imidge PR of competitors in the market
Research of consumers:
Consumer profile, dynamics of change of a profile of the consumer (historical research and forecasting)
Dynamics of an overflowing and history of distribution of consumers among players of the market
Researches of image of the player of the market among consumers:
Motivation of consumer behaviour concerning players of the market
Image of players of the market among consumers, methods of correction of image
Brand researches:
Definition of perception of a brand among consumers, competitors, partners
Measurement of consumers loyalty
Brand in the competitive environment
Brand-book testing
Advertising researches:
Definition of target group of the advertising activity, adequate and successful channels and methods of advertising influence; development of a communication policy of the company
Definition of efficiency of the spent advertising campaign by a number of parametres
The analysis of consumption characteristics:
The experience, rate and regularity of consumption of a product and-or service
Consumption volume, dynamics of volume of consumption, the factors influencing volume of consumer consumption
Level of expenses for product and-or service consumption, dynamics of expenses
Revealing of unsatisfied requirements of consumers and the market as a whole
The analysis of consumers preferences:
Allocation of groups of the basic consumers by various criteria
The analysis of solvency of separate groups of consumers
The analysis of influence of separate characteristics of a product on the decision of buying
Formation of a price policy on a product and-or service::
Definition of the key factors influencing price expectations of consumers
Definition of the optimum price in the concrete market taking into account market conditions
The analysis of competitors` offerings
The analysis and working out of an effective policy of discounts, ATL/BTL instruments of influence on consumers
Testing of new products and-or services of the operator of the market from the point of view:
Perceptions of the consumer
Changes of share distribution of the market
Changes of a consumers mass (a consumer profile (change of a social-demographic portrait of the consumer of the player of the market), dynamics of changes of expenses on products and-or services of the operator of the market and so forth)
Dynamics of change of indicators of loyalty of consumers
Changes of the general image characteristics of the player of the market and competitors
Interrogations of consumers (B2C), Street, Room, Telephone, Internet interrogations, Hall-tests and home-tests, direct interrogations
Monitoring
of shops (passableness, a share of visits, the schedule of intensity of
visits, duration of presence of the consumer in a point,
quantity(amount) of references(manipulations) to the sales consultant, duration
of average consultation, quantity(amount) and rate of buying of
production in a point, consumption segmentation, a profile of the
visitor)
Audit of production realised through retail-points
